Great Radio Ad for Buckley's

I heard one of the best radio ads in a long time yesterday, and it was for Buckley's Cough Syrup. I can't remember it word for word, but the concept was plain as day, and brilliant from a marketing standpoint.

Basically a guy calls up what equates to the "Buckley's Customer Service Center," and starts complaining about how awful the cough syrup tasted, likening it to all kinds of disgusting things. The support person agrees, and fully acknowledges it. She said that their cough syrup certainly does taste horrible. Then she asks the man about his cough, to which he replies he hasn't coughed since he took the medicine. Point made.

This is a classic example of great branding, because the company explicitly says that it's cough medicine isn't supposed to taste good or even "not that bad," but that it tastes extremely awful. However, the point of the medicine is to stop your cough, not taste good. So they demonstrate that perfectly with this ad, and with their entire campaign. They have television spots, too. They even have a Buckley's MySpace page that, although I'm not a fan of MySpace, was executed fairly well.

I will definitely keep this brand in mind the next time I get sick and have a bad cough. I just have to see how bad it really tastes! And also see if it works!

New Social Network That Pays

Alright, so how about this for a concept?

A social network is created and is built around paying its users for the activity they generate on the website. They make money from advertising, and advertisers spend money for all the users they're reaching and the clicking around that they're doing, so why not share that ad revenue with the users at the end of the day? I think they're on to something here.

What company is doing this? Well, it's called Yuwie, and the growth it's experiencing right now is phenomenal, considering it just launched back in May and it's still in beta.

Check out the cool videos explaining how it works, then sign up and try it for yourself. If you sign up after clicking on that link then you will automatically be added as my friend. Visit www.justyuwie.com to check it out.

There is much more to come regarding this social network, and you can only expect good things!

New eBay Ads

I must say that I really like new TV commercials for eBay, and the overall message they're sending. They really positioning the online auction site as a competitive shopping destination.

The idea is that with other e-commerce sites, you're just picking out something and buying it outright. Where's the fun in that?? Why not compete against others for the bid to purchase something, and win it in the final moments. In the end, you're "Shopping Victoriously," as the new commercials put it. Quite frankly, buying items through an auction is simply competing against others for the goal of ownership. What a great way to differentiate.

I know the next time I'm in need of competing with someone else to spend my money, I will end up on eBay. See you there, too...and may the best bidder win!

Wal-Mart's Tagline Refreshed

I just saw this short snippet from Brandweek about Wal-Mart dropping its "Always Low Prices" slogan in lieu of the new "Save Money. Live Better." I believe they're trying not only to improve their overall image, but creep into Target's brand territory by claiming both low prices and high quality. I think it will take some getting used, with heavy advertising and marketing behind the revamped slogan, but I give them credit for making the change and understand why it was done. Now if only the store experience could be improved! More at Yahoo!

Reactivating the Knoxville Carolina Club

Since I've recently moved to Knoxville, I attempted to contact the acting chair of the Knoxville Carolina Club to get more details. Unfortunately, the local Carolina alumni club for Knoxville has faded and is no longer active.

So, I took it upon myself to reactivate the Knoxville Carolina Club, and hope to make it as successful as ever. We've officially come out of dormancy with myself at the helm, but it may take a little time to build up a strong foundation of members and start planning some nice events in the area. I will post updates here on my/our progress!

Slamdot Reviewed by Dev Shed

Our web hosting company, Slamdot, was recently reviewed by Terri Wells of Dev Shed. We truly appreciate their interest in what we're doing. Check it out!

CareerBuilder with Wieden & Kennedy now

As a follow-up to my previous post, CareerBuilder has chosen Wieden & Kennedy for it's $60 mil creative account, according to a recent Ad Age article. I'm happy for Wieden, but hope that CareerBuilder doesn't judge the work they do based on a one-time viewer's poll without looking at actual results. I guess we'll have to wait until Super Bowl XLII...