Saturday, April 08, 2006

CBS Does It Again

Ok, so CBS apparently knows how to capitalize on the Internet when it comes to sports. They've done it again with The Masters Golf Tournament in Augusta, GA. This is the golf tournament of the year. Ad Age wrote about CBS' online Video On Demand of The Masters. In similar fashion to the NCAA Tournament (MMOD, or March Madness On Demand), they're using CBS Sportsline and www.masters.org to broadcast live coverage of holes No. 11, 12 and 13, also known as Amen Corner. And CDW is the sponsor of Amen Corner Live. They have a short commercial before the live broadcast begins, and they have exclusive branding within the video player. Maybe the other networks should look in the direction of CBS when it comes to utilizing the full potential of the Internet. Regardless, CBS now has my attention. I'm already signed up to receive email notification of next year's March Madness On Demand.

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