Monday, March 05, 2007

A Geico Caveman Sitcom: Genius

Ad Age reports that The Martin Agency is in talks with ABC to run a pilot sitcom about the Cavemen icons that Geico has made famous. As a huge fan of the cavemen commercials, I can't wait to see how they transition from the 30-second spot to the 30-minute show. The "Cavemen" sitcom would be a great way to extend the brand and break through existing ad clutter.

Even if this doesn't pan out well on regular broadcast television, there is a great opportunity online with the broadband video surge, and companies creating a market for it like YouTube. Or, they could create their own web content portal like Anheuser-Busch's Bud.tv.

Regardless, I love the ads because they use humor while effectively conveying the brand message - Geico insurance is easy. And there is a huge following, with a lot of buzz around the cavemen, including the website for Caveman's Crib.

I recently made a conscious effort to track down the song from the airport spot when the caveman, Joe Dyton, was going past the Geico ad on the moving floor. The tune, Royksopp's "Remind Me", got stuck in my head and I had to get it. So personally, this campaign makes me want more; I'm always hoping to see the next "episode" in the series of ads, and hopefully now there will be full-length episodes that are just as entertaining...and valuable.

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